STRATEGIC STORY-LED BRAND MESSAGING
FOR LEADErS, c-SUITE EXECS, and BUSINESSES.
Stories that
resonate
for brands
TO thrive
You’re here because you know your story matters, but right now, it’s not doing the work it should.
Maybe your message hasn’t caught up to where you are now.
Maybe it’s clear in your head, but not landing on the page.
Maybe you're too close to it — and too busy — to shape it alone.
Whether you’re a CEO needing sharper visibility, a founder mid-pivot, or a comms or creative team preparing to scale, I’ll work with you to:
Get clear on what really matters now — in your business and in your voice
Craft language that reflects your values, not just your vision
Build consistency across platforms, teams, and timelines
I’m Beth Squires — writer, brand strategist, and founder of Story By Beth.
With nearly 20 years of experience in journalism, editorial, and strategic storytelling, I partner with leaders and brands to craft stories that are honest, useful, and relatable. So they truly connect.
Because when your message reflects you, your business and your values, it doesn’t just land, it connects, it evolves – and it lasts.
Why Storytelling Works
Here’s the magic. Studies have shown:
Stories are 22 times more memorable than facts alone.
(Jennifer Aaker / Stanford)
Consumers with emotional brand connections have a three times higher lifetime value.
(Motista)
Great storytelling builds oxytocin – increasing trust, empathy, and engagement.
(Paul J. Zak / Dana Foundation)
Stories are 22 times more memorable than facts alone.
(Jennifer Aaker / Stanford)
Why Storytelling Matters
Here’s the magic. Studies have shown:
56% of consumers who feel an emotional connection to a brand are more likely to stay loyal.
(MBLM)
Compelling narratives cause oxytocin release and have the power to affect attitudes, beliefs and behaviours.
(Paul J. Zak / Dana Foundation)
If you want connection, loyalty, and long-term growth, your story matters. Let’s make it resonate.
IS THIS YOU?
You're a CEO or exec who wants to show up consistently, but with substance.
You're a founder whose work has evolved, but your message hasn’t.
You're a comms or creative team struggling to unify voice and vision.
You're a successful thought leader without the time to stay consistent across platforms.
You want your story to align with your values, your business, and your next stage.
You're leading something real, but your message still feels scattered.
You don’t need surface-level polish. You need clarity, strategy, and language that earns trust. That’s what I do best.
START HERE
→ Messaging + Story Intro Call – £275
A one-off session to ask questions, share goals, and decide the best next step — from ghostwriting to messaging to clarity sessions.
Not sure where to begin? Start here — we’ll map your best next step together.
→ Workshops & Talks – POA
Live or recorded sessions around the power of story, internal and external messaging in harmony, where to find stories for your brand (personal or business), and how to connect.
THEN BUILD ON IT
→ Strategic Story Clarity Session – £649
A focused 90-minute 1:1 for leaders, creatives, or execs looking to sharpen what they’re saying, and why.
Includes expert feedback, voice insight, and a summary.
→ Messaging & Voice Strategy – POA
A strategy-led process to define positioning, shape story, and build a tone of voice guide that scales.
Includes a full messaging audit (across one or multiple channels), brand story development, tone of voice guidance, and actionable suggestions to align your message with your goals.
→ Ongoing Ghostwriting Support – POA
High-trust ghostwriting for LinkedIn, articles, panels, keynotes and thought leadership.